Trade Show & Event Planning Services Industry Profile

Companies in this industry organize, manage, operate, and promote trade shows, conventions, conferences, and meetings. Major companies include Freeman and Viad (both based in the US), along with Hwe Group, Reed Exhibitions, and UBM (all based in the UK), and GL events (France).

As businesses expand internationally, trade shows and corporate events are attracting attendees from around the world. Emerging markets continue to drive global growth. The largest exhibitions market in the world is the US, followed by China, according to AMR International. Event organizers seeking new global growth opportunities should consider Singapore, Thailand, Malaysia, Vietnam, Macau, and the Philippines.

The US trade show and event planning industry includes about 5,100 establishments (single-location companies or units of multi-location companies) with combined annual revenue of about $15 billion. Organizers of performing arts and sports events are not included in this industry.

COMPETITIVE LANDSCAPE

Demand is driven by overall economic activity and corporate profits. The profitability of individual companies depends on managing costs, marketing shows effectively, and retaining key staff members. Large companies have advantages of multiple locations and economies of scale in negotiating labor, transportation, and supply contracts. Small companies compete successfully by delivering superior customer service that drives repeat business. The US industry is fragmented: the top 50 companies generate slightly less than 50% of revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Events typically include presentations and workshops; an exhibition area for vendors to promote their products and services; and ...