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          1. Television Broadcasting Industry Profile

            Report Page Length: 10-12
            Last Quarterly Update: 6/22/2020
            SIC Codes: 4833
            NAICS Codes: 515120
            Chapters Include:
            Industry Overview Trends & Challenges Industry Forecast
            Quarterly Industry Update Call Prep Questions Website & Media Links
            Business Challenges Financial Information Glossary & Acronyms
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            Excerpt from Television Broadcasting Industry Profile

            Companies in this industry broadcast television programs to the public. The major US broadcast TV networks, often referred to as the Big Four, are ABC, CBS, Fox, and NBC; leading companies based outside the US include the BBC (UK), Japan Broadcasting Corporation, RTL Group (Luxembourg), and ProSiebenSat1 Media (Germany).

            Global TV revenues from broadcast advertising, subscriptions, and public funding total some $225 billion, according to Ofcom and PricewaterhouseCoopers. The US has the highest TV revenue per capita, followed by Germany and the UK.

            In the US the television broadcast industry includes about 2,100 establishments (single-location companies and units of multi-location companies) with combined annual revenue of more than $56 billion. Both broadcast networks and individual stations are included in the industry. TV cable networks are covered in a separate industry profile.

            Broadcast television is also known as terrestrial television (primarily in Europe) or over-the-air television (OTA). The industry doesn't include companies that broadcast primarily on the internet, produce and sell taped TV programs, distribute cable and other pay TV programs, or use TV as a retail outlet.

            COMPETITIVE LANDSCAPE

            Advertising spending, program popularity, and consumer demographics drive demand. The profitability of individual companies depends on programming mix and efficient operations. Large companies have advantages of economies of scale in production and distribution. Small companies can compete effectively with special programming that attracts a targeted audience. The US industry is highly concentrated: ...

             
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