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          1. Professional Sports Teams & Organizations Industry Profile

            Report Page Length: 10-12
            Last Quarterly Update: 9/14/2020
            SIC Codes: 7941
            NAICS Codes: 711211
            Chapters Include:
            Industry Overview Trends & Challenges Industry Forecast
            Quarterly Industry Update Call Prep Questions Website & Media Links
            Business Challenges Financial Information Glossary & Acronyms
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            Excerpt from Professional Sports Teams & Organizations Industry Profile

            Organizations in this industry include professional and semiprofessional sports teams and clubs. Major organizations include the New York Yankees, Dallas Cowboys, Los Angeles Lakers, Detroit Red Wings, and New England Patriots, all based in the US; as well as Real Madrid and FC Barcelona (Spain); Manchester United (UK); and FC Bayern (Germany).

            Globally, sports generate about $130 billion in annual revenue, according to sports marketing agency Two Circles. Football (known as soccer in the US) is the dominant sport around the world; other popular sports include rugby, cricket, and baseball.

            The US professional sports industry includes about 1,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $35 billion.

            Professional sports teams generally operate as part of a league or professional sports association that sets rules, regulates franchise ownership, and negotiates league-wide broadcasting and marketing relationships.

            COMPETITIVE LANDSCAPE

            Demand is driven by consumer income and corporate entertainment spending. The profitability of individual teams depends on achieving high fan attendance and a large TV audience, both of which are enhanced by effective marketing and competitive play. Teams in large metropolitan areas have advantages in the population base and TV audience they can draw on, though they may face competition from other teams. Teams in smaller markets, along with less popular sports and minor league teams, can compete by building fan loyalty through local marketing promotions and an ...

             
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