Lawn & Garden Tractor & Equipment Manufacturing Industry Profile

Companies in this industry manufacture lawn tractors, lawn mowers, and other powered lawn and garden equipment. Top companies include Briggs & Stratton, Deere, MTD Products, and Toro (all based in the US), as well as Emak (Italy), Honda and Kubota (both of Japan), and Husqvarna (Sweden).

Worldwide sales of power lawn and garden equipment are forecast to grow 4.8% per year through 2025 to nearly $97 billion, according to Transparency Market Research. Rising GDP and incomes in Western markets, as well as emerging middle classes in developing countries, are key growth drivers.

The US lawn tractor and other powered lawn and garden equipment manufacturing industry includes about 165 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $8 billion.

COMPETITIVE LANDSCAPE

Demand is driven by consumer spending. The profitability of individual companies depends on effective marketing, efficient production, and product innovation. Large companies have economies of scale in purchasing and production. Small firms can compete by making specialty products. The industry is highly concentrated: in both segments the top 50 companies account for more than 95% of industry revenue.

US exports of lawn and garden equipment are small; imports come primarily from China, Mexico, and Japan.

PRODUCTS, OPERATIONS & TECHNOLOGY

Riding lawn, garden, and snow equipment accounts for about 35% of industry revenue, about the same as the revenue share for nonriding equipment, which includes mowers as well as hedge and string trimmers, leaf ...