• <td id="wjkko"></td>
    <code id="wjkko"><ol id="wjkko"></ol></code>
    <pre id="wjkko"><ruby id="wjkko"><menu id="wjkko"></menu></ruby></pre>
    <table id="wjkko"></table><track id="wjkko"><ruby id="wjkko"></ruby></track>

    <td id="wjkko"><ruby id="wjkko"></ruby></td>

          1. Direct Marketing Services Industry Profile

            Report Page Length: 10-12
            Last Quarterly Update: 10/7/2019
            SIC Codes: 7331
            NAICS Codes: 541860
            Chapters Include:
            Industry Overview Trends & Challenges Industry Forecast
            Quarterly Industry Update Call Prep Questions Website & Media Links
            Business Challenges Financial Information Glossary & Acronyms
            View Full Sample Add To Cart

            Excerpt from Direct Marketing Services Industry Profile

            Companies in this industry develop advertising campaigns and related materials for direct distribution to consumers by mail or online. Major companies include Epsilon Data Management, Harland Clarke, Harte-Hanks, Merkle, and Wunderman (all based in the US).

            Direct marketing is a core component of marketing programs in much of the developed world. Email marketing in particular is a cost-effective way for global marketers to reach consumers, especially in countries that lack a traditional direct marketing infrastructure.

            The US direct marketing services industry includes about 2,500 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $9 billion. The industry is part of the larger advertising and marketing sector, which is covered further in a separate profile.

            COMPETITIVE LANDSCAPE

            Demand is driven by economic activity and corporate profits. The profitability of individual companies depends on their targeting services, creative skills, and marketing ability. Large companies have economies of scale in database analytics, marketing, and automated operations, which allow them to compete more aggressively on price. Small companies can compete effectively by specializing in a particular industry, geographic market, or service type. The US industry is concentrated: the 50 largest firms account for about 50% of revenue.

            Direct marketers compete against various print and electronic media and other forms of advertising for marketing and advertising dollars.

            PRODUCTS, OPERATIONS & TECHNOLOGY

            Major services are letter shop services (preparing and sorting mail pieces); printing; mailing list services; ...

             
            View Full Sample Add To Cart Return to the Industry Profile Menu

            Related Profiles

            Here are a few profiles related to Direct Marketing Services that you also might be interested in viewing:

            Would you or your company benefit from having unlimited access to First Research's industry intelligence tools?

            Learn More About Subscription Options
             
            韩国电影-韩国三级-韩国r级电影-韩国理论片在线-天天影视网 <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <文本链> <文本链> <文本链> <文本链> <文本链> <文本链>